The Marilyn Monroe JFK Birthday Dress Returns

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Julien’s Auctions has made yet another astonishing announcement:  The gown Marilyn wore when she sang Happy Birthday to President John F. Kennedy on May 19, 1962, will be offered by Julien’s.

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From a press announcement released today: “The most iconic Marilyn Monroe object of all time will sell at Julien’s Auctions in Los Angeles.  On November 17, 2016, Julien’s Auctions, the world-record breaking auction house to the stars, will once again make history when it exclusively offers the Marilyn Monroe “Happy Birthday Mr. President” Jean Louis creation at auction. Julien’s Auctions, will give collectors and fans from around the globe one of the most awe-inspiring moments in auction history when the gavel comes down on the final bid for this remarkable object.”

To read more about the dress being offered by Julien’s Auctions, click here.

To read the full press release, click here.

Originally sold in 1999 at the Christie’s sale, “The Personal Property of Marilyn Monroe,” this dress still holds the record for the most expensive personal dress ever sold at auction, with a final price of $1,267,500.00.  The original buyer Mr. Martin Zweig, an influential financial investor, passed away in February, 2013.  The dress is being offered at auction by his heirs.  Of course, Marilyn’s Seven Year Itch costume holds the record for the most expensive film costume ever sold at auction, with a final price of $5,658,000.00 with buyer’s premium.

The question now is how much will the Happy Birthday dress sell for 17 years later?

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“HAPPY BIRTHDAY MR. PRESIDENT” – SPECIAL PUBLIC EXHIBITIONS DATES & LOCATIONS

Sunday, September 25, 2016 – Saturday, October 22, 2016
11:00 a.m. – 3:00 p.m. EST Monday-Friday for guided tours
12:00 p.m. – 6:00 p.m. EST Saturday (Closed Sundays)
MANA Contemporary
888 Newark Avenue
Jersey City, New Jersey 07306

Saturday, October 29, 2016 – Sunday, November 6, 2016
10:00 a.m. – 6:00 p.m. daily
Museum of Style Icons (MOSI)
Newbridge Silverware Museum of Style Icons (MOSI)
Newbridge, County Kildare, Ireland

LOS ANGELES PUBLIC EXHIBITION LOCATION
Julien’s Auctions
741 North La Cienega Boulevard
Los Angeles, California 90069

LOS ANGELES PUBLIC EXHIBITION DATES/TIME
Friday, November 11th – Saturday, November 19th, 2016
Daily 11:00 a.m. – 7:00 p.m. PST (Daily)
Admission: $25 per person. 100% of the admission proceeds benefit The Downtown Women’s Center