‘Marilyn by Sam Shaw’ – A New Style Guide, New Licensees, and New Initiatives Bolsters New Program Growth
(Montclair, NJ- October 11, 2010)– Bradford Licensing LLC (www.bradfordlicensing.com), the exclusive licensing agent for Marilyn by Sam Shaw, a collection of hundreds of popular and some never before seen images of Marilyn taken by photographer and personal friend, Sam Shaw, is pleased to announce that a number of new licensees have been signed. With an introduction of a new style guide and plans to enter new categories, the growth of the property looks as good as the photos themselves.
The brand new 2010 Marilyn by Sam Shaw style guide debuted at the recent Licensing Show in Las Vegas. With the new guide, licensees can now utilize specific themes for their ranges, such as the fresh New York section. Here, we provide artwork, patterns and icons that capture the free spirit of Marilyn’s time in the Big Apple.
The first to put the guide into action will be our latest partners, such as international firms Cotton On Group and GP Enterprises and domestic clients Boelter Brands and Jem Sportswear.
Cotton on Group, an international retail outfit, will be putting out a line of tees for the fashion savvy throughout their stores.GP Enterprises will be using Shaw’s vivid images on beauty products and small personal care appliances. These items will be offered in large chains and department stores throughout Europe. Boelter Brands will display the pictures of Marilyn on an array of beautiful glassware and plastic drink ware utilizing all channels of distribution. Jem Sportswear is a brand new addition to the program, offering stylized tees, loungewear and junior tops. Items will be showcased in specialty stores, specialty chains, department stores, mid-tier, and mass market.
To keep program growth initiatives, associates at Bradford Licensing have big plans to enter categories such as footwear, health & beauty, and publishing. Between the new style guide, the new deals, and the upcoming plans, it’s clear that Marilyn by Sam Shaw will continue to thrive.
